Our Mission
Brentwood Academy is a co-educational, independent, college preparatory school dedicated to nurturing and challenging each whole person – body, mind, and spirit – to the glory of God.
Founded in 1969, Brentwood Academy is a non-denominational Christian school, located just outside of Nashville. Brentwood Academy provides an exceptional academic experience in a Christ-centered environment to over 700 students across grades 6-12. Students are challenged and supported as they grow intellectually, physically, socially, and spiritually. Whether it’s in the classrooms, on stage, in the robotics lab, or on the turf, Brentwood Academy students are led by faculty and staff who encourage them in their faith as they develop their skills and abilities.
Brentwood Academy believes and teaches that the Bible is the inspired infallible authoritative Word of God (2 Timothy 3:16, 2 Peter 1:21). The Bible itself, as the inspired and infallible Word of God that speaks with final authority concerning truth, morality, and the proper conduct of mankind, is the sole and final source of all that we believe. For purposes of Brentwood Academy’s Statement of Faith, doctrine, practice, policy, and discipline, our board of trustees is Brentwood Academy’s final interpretive authority on the Bible’s meaning and application for our organization.
Brentwood Academy is accredited through the Southern Association of Independent Schools, and is a charter member of the Council on Educational Standards and Accountability.
Director of Communications and Marketing
The Director of Communications and Marketing is responsible for all internal and external communications, marketing, and communication department services at Brentwood Academy. This includes implementation of annual communication and marketing plans that define our strategic efforts to promote Brentwood Academy. The Director of Communications and Marketing will provide expert counsel to school leadership and initiate plans to deliver key messages, ensure consistency and continuity, and reinforce the mission and goals of Brentwood Academy.
Major Functions and Responsibilities
- As the institutional storyteller, capture the ethos of the hallways, classrooms, stage, and playing fields and driving the content pipeline to consistently create and deliver compelling communications for the entire Brentwood Academy community;
- Write news releases, post school news online and through social media, and cultivate relationships with local media representatives to generate positive news coverage;
- Help develop a strategic communication plan that supports internal and external communication efforts, incorporating consistent themes that support the strategic initiatives and priorities of Brentwood Academy;
- Craft and drive a multi-year marketing communications strategy that supports institutional priorities and core mission;
- Provide marketing services and communications support to departments school-wide (Development, Admission, Athletics, Christian Life, etc.);
- Oversee crisis communication strategy, planning, and implementation;
- Monitor all forms of media (web, social, print, email) to ensure that all constituencies receive timely and up-to-date information, and respond to online feedback as appropriate;
- Manage Brentwood Academy’s internet presence, including the website and all social networking channels (including Facebook, Instagram, Twitter, YouTube, LinkedIn);
- Operate as traffic control to maintain, prioritize, and implement all school-wide projects for print, website, social media, digital assets, and ongoing requests;
- Analyze and react to market trends, website traffic, and paid advertising, and report to the leadership team;
- Work with the Development Office to coordinate print and electronic communications where needed, particularly during funding drives and campaign efforts, and produce and edit annual Impact Report;
- Conduct demographic and market research as needed;
- Manage and plan department budget including all advertising and publications expenses;
- Manage, lead, and creatively inspire team of three;
- Manage the collection of photographs and videos for the school’s website;
- Work closely with the Director of Admission to produce recruitment materials to assure brand alignment and visual and editorial consistency. The Director will provide counsel in the production of collateral materials for a range of initiatives, including major school events;
- Serve as the ambassador for Brentwood Academy’s brand and visual identity, including evaluation of all print and digital communication components. Educate and inform internal constituents about the importance of adherence to brand standards;
- Assess and pursue marketing and advertising opportunities, including developing an advertising schedule in conjunction with the Office of Admission;
- Create and execute community based events that drive brand awareness to the external community;
- Foster relationships and partnerships with the residents of Brentwood and the greater local community;
- Serve on the administrative management team and report directly to the Associate Head of School/Dean of Enrollment Management and External Affairs Bill Preble.
Qualifications
- A bachelor’s degree or higher, preferably in journalism, communications, public relations, or a related field;
- Five-plus years of relevant full-time experience in media relations – including reputation management, public relations, writing, editing, and publications project management in a business or educational setting;
- Superior writing, speaking, and editing skills;
- Experience creating and posting content to social media platforms (Facebook, Instagram, Twitter, YouTube);
- Experience in crafting and placing compelling advertising content, including print, digital, and broadcast campaigns tied to Admission strategic goals;
- Familiarity with AP Style Guide;
- Strong diplomacy skills, driven by collaboration, and the ability to work well with multiple constituents.
- Alignment with BA’s mission and values.
Compensation and Benefits
Brentwood Academy offers a competitive salary and a comprehensive benefits package commensurate with the level of experience and the national independent school market.
Search Timeline
This is an immediate opening. The application and search process will remain open until the position is successfully filled.
Interested Persons Contact:
Bill Preble, Ed.D.
Associate Head of School
Dean of Enrollment Management and External Affairs
bill_preble@brentwoodacademy.com
You may apply online at brentwoodacademy.com or by clicking HERE.
All inquiries and nominations are kept confidential.
